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Purple Leash Project

Nestle Purina Red Rover

The Purple Leash Project was born out of the Purina mission to bring and keep pets and people together and the RedRover® mission to bring animals and their owners from crisis to care.

Featured Videos

Purina & RedRover Join to Help Pet-Friendly Domestic Violence Shelters

Purina & RedRover Join to Help Pet-Friendly Domestic Violence Shelters

Purina has partnered with RedRover to make more domestic violence shelters pet-friendly.

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Support the Purple Leash Project

Support the Purple Leash Project

Take the Lead. Get a Leash.

You can Help Victims of Domestic Abuse and Their Pets
Features
Featured Video

Featured Video

The Purple Leash Project: Pets and Safety Together

Learn About The Purple Leash Project Today
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Featured Blog

Featured Blog

I’m Going Purple This October

October may be full of pumpkins, costumes and everything fall, but it is also Domestic Violence Awareness Month, and an important time to bring attention to the Purple Leash Project.
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Our Brands

Nestle Purina Red Rover

Serve.  Save.  Enjoy.